EduAsiaNews, Jakarta – K-Pop is no longer just popular music from South Korea. Its songs, dance routines, visual style and idols have become part of global popular culture, with fans spread across numerous countries, including Indonesia.
Behind this popularity lies a long process that did not happen by chance. South Korea built its K-Pop industry by consistently combining creativity, discipline, technology, business strategy and talent development.
How was this process built, and what has allowed K-Pop to cross barriers of language and culture? These questions will be explored in a discussion and book launch for How K-Pop Conquered the World, written by Jungkiu Choi, a South Korean professional with decades of experience in the K-Pop entertainment industry.
Published by Palmerah Syndicate, the book invites readers to view K-Pop from a broader perspective. Its success, the book argues, is not only about the idols’ songs and performances, but also about the industry ecosystem built to sustain it over time.
Within that ecosystem, music intersects with technology, business, digital media, creativity and the collective power of fan communities. Together, these elements have grown into an industry capable of carrying Korean cultural products into international markets.
K-Pop’s development also underscores the importance of long-term commitment. Talent is not merely prepared to perform, but cultivated through a carefully planned process. Creativity is then paired with management expertise and technological innovation to reach ever-wider audiences.
For readers in Indonesia, this experience offers valuable lessons. The country is home to abundant talent and cultural richness with the potential to be developed into part of the global creative industry. South Korea’s experience can serve as a starting point for discussion on how creativity and culture can be transformed into industrial strength.
The discussion and book launch for How K-Pop Conquered the World will take place on:
Sunday, September 27, 2026
2:00 – 3:30 p.m. WIB
Kinokuniya Bookstore, Grand Indonesia West Mall, Lower Ground, Jakarta
Through the book, Jungkiu Choi invites readers to look beyond the surface of K-Pop’s popularity — not simply at which idols are most famous or which songs are most streamed, but at how an entire creative industry was built to conquer the world. (**)
