EduAsiaNews, Pangkalpinang – The Universitas Bangka Belitung (UBB) Community Service Team, through a series of community service activities, continues to promote capacity building among business owners in developing their products and expanding market reach through the use of digital technology.
The activity, conducted in collaboration with UPPKA Mentari, was led by Dr. Nizwan Zukhri, S.E., M.M., with Dr. Jeanne Darc Noyanti Manik, S.H., M.Hum., and Dr. Christianingrum, S.Pd., M.M., serving as team members. The activity formed part of efforts to empower the community by strengthening business capabilities, particularly in branding and digital marketing. The program began with opening remarks by Dr. Nizwan Zukhri, S.E., M.M.
In his opening remarks, Dr. Nizwan emphasized the importance of strengthening the capacity of business owners so that they are not only able to produce quality products but also build strong product identities and market them more effectively amid the rapid development of digital technology. Following the opening session, the activity continued with a presentation on branding and digital marketing delivered by Dr. Christianingrum, S.Pd., M.M.
Participants were introduced to the importance of building a strong product identity so that their products could be more easily recognized and attract consumers. The discussion on branding focused not only on product appearance but also on how business owners can establish a distinct character and communicate the values they wish to convey to consumers. Participants were encouraged to view digital media as a strategic means of introducing products, engaging with consumers, and expanding their market reach.
The activity was conducted interactively, with participants engaging with the materials and discussing the application of branding and digital marketing strategies to their respective businesses. This approach is expected to help business owners gradually adapt to increasingly digital-oriented marketing practices.
Through this mentoring activity, the UBB Community Service Team hopes that UPPKA Mentari will become increasingly capable of strengthening its product identity and developing more targeted marketing strategies, enabling its products not only to maintain good quality but also to compete effectively in an increasingly competitive market.
(UBB Public Relations)
